Insights - Content Marketing - Demand Gen
Successful business development hinges on consistent and repeated interactions with buyers.
AIIM’s 155,000 members have made us experts on their priorities and needs. Our goal is to move them toward buying the right products and services – from you. Let’s work together to make it happen.
Partner with AIIM
A credible and trusted source for educational content and demand generation services - the ideal ingredient for your marketing strategy. AIIM Company and Executive Leadership Council members get 10% off all sponsorship opportunities and branding throughout our online Buyers' Guide.
Industry Watch Research Reports and Executive Summaries - AIIM’s flagship thought-leadership report series, based on the findings from quarterly research among AIIM’s end-user members. For each research topic, select sponsors help to craft the survey question set, and enjoy broad distribution, media coverage, and leads from the published report. Let this vendor-neutral data support your leadership position.
Custom White Papers - Bring visibility and credibility to your organization. Ideal for subjects that deserve in-depth analysis, a white paper provides a highly effective piece of marketing collateral. You receive unlimited rights to distribute the paper throughout your organization, channel, and customer base. We’ll work with you to determine the length and features most suited to the topic and to your unique objectives.
Blog Article Series - Ideal for a blog series or medium of your choice. Use these short articles to explain specific concepts or your own unique selling point. We’ll incorporate AIIM research data as appropriate, and deliver the content for your own production.
Introducing AIIM Lead Nurturing Services
Webinars - Meet your positioning and lead generation goals very efficiently and effectively. Our experienced webinar team handles all of the logistics – from topic conception to live production – so that you can focus on your message to a qualified audience. Webinar formats are exclusive and customized for your specific needs.
Regional Events - You get direct access to a highly qualified end-user audience in an exclusive and intimate setting. These events consistently attract users who are tasked with IT purchase decisions. They come to hear from AIIM about the latest user trends and business drivers. They come to hear from YOU about how your solution can solve their information management challenges. This is a turn-key opportunity for in-person engagement and complete lead generation transparency at the local level. View sponsorship details about our Fall DC, NYC, and Toronto BPM Seminar Series here.
The AIIM Conference - Five years ago, we embarked on a journey to create a brand new experience for the buyers and sellers of information management solutions - one that turned the old trade show model on its head to make way for a collaborative and engaging exchange of best practices. Clearly, those efforts have paid off, as we expect to grow the AIIM16 Conference by ANOTHER 20%. As a sponsor, you host your own roundtable session that buyers select based on their unique project needs. During facilitated sessions in the Solution Lounge, you meet with all attendees in an open concept environment. It’s all about optimized engagement with the most influential buyers in the industry.
Custom Events - Have your own event in mind or on the calendar? Talk to us about customization enhancements including AIIM branding, content, executive speaker and marketing muscle.
Content Syndication - We feature your educational, customer-focused content (i.e. case studies, best practices, white papers, customer video interviews, etc.) in an aggressive schedule of inbound/social and outbound marketing efforts to our member community.
Analyst Briefings and Workshops - As a global leader in focused, independent market research that spans the consumer and supplier segments, we know the information and process management sector. Let us share that knowledge with your own user groups and constituents as well as your project teams. Strategic sessions bring AIIM analysts together with your stakeholders to apply what we know about end-user drivers to your go-to-market plans. We’ll help you interpret our extensive research findings into actionable steps to move your organization forward. The result: optimal alignment between customer needs and your solutions.
Executive Speaking Engagements - You want someone with experience, credibility and focus to speak at your next customer, channel, or web event. That speaker essentially represents your brand, so you want them to provide useful insights supported by real-world statistics to reinforce the message you want to deliver. You want an AIIM executive speaker. It is our pleasure to work with you on your keynote addresses, plenary sessions, panel participation and facilitation, and other presentations for in-person and virtual events.
The AIIM Community – 196,000
It’s our content that has engendered a community that is thriving - it can do the same for you. Allow us to introduce you to the AIIM family of information management practitioners.
Trusted by AIIM's community of 196,000, build your brand throughout our online Buyers' Guide with a featured listing, posting of white papers and case studies, announcements of upcoming events and webinars, and demonstrations of various products.
Get involved with AIIM's community through our online portal. Trust is built on good advice, as members, you'll have the opportunity to connect with AIIM's community through online discussions, blogging, and chapter involvement. Join the conversation!
AIIM is great to work with and has a ‘family’ feel at their conference. They are professional and personal in their interactions with us.
— Roel Deuss, VAR Director, Bimser
The thought leadership and programs that AIIM is providing the market are extremely valuable and really resonate with us.
— Rob Hamilton, Global Vice President, Iron Mountain
I feel AIIM's conference was a large success for ARC. We had great discussions during the three days.
— Delphine Wilson, Marketing Manager, ARC