AIIM — The Enterprise Content Management Association

The source for solving your business content challenges.

Social Business Micro Site

Case Studies and White Papers

  • Enterprise 2.0 involves more than just setting up a wiki or other social media component to connect people. It’s about integrating these tools with existing applications and infrastructure to transform the existing business model and tap into the creativity and intellectual capabilities of all employees.

  • Hear how Schneider National, a leading provider in transportation and logistics services, was able to bring together both internal and external users, content and processes to deliver a modern user experience. With the seamless integration of social media capabilities that pull together applications such as Microsoft office suites, with other integrated social tools like wikis, blogs, forums and more...

  • Most people now understand the concept of Enterprise 2.0 as “Web 2.0 for business” – or social business as it is now being termed. There are three distinct application areas worthy of separate consideration – collaboration and networking internal to the business; external activity around user-generated content on customer and partner-facing websites; and business activity on public social sites and networks.

    Regarding the potential benefits, few businesses could dispute the fact that increased knowledge sharing amongst employees, better collaboration with project teams and partners, and greater engagement with the customer base are positive outcomes. The debate is about whether this is indeed being achieved, what the returns are for the resources and cost involved, and whether the benefits outweigh the potential risks created by giving employees and customers a public voice.

  • In the Age of Facebook, organizations must redefine how they think about information management, control, and governance in order to deal with social technologies. In this AIIM White Paper, Geoffrey Moore, author of Crossing the Chasm and Managing Director, TCG Advisors, examines the fundamental revolution underway in enterprise IT brought about by ubiquitous Internet access, the proliferation of powerful mobile computing devices, and the consumerization of IT.

    This report compares and contrasts existing Systems of Record – those tools, repositories, and systems upon which organizations have built their business processes for the last several decades – with Systems of Engagement. These tools overlay and complement organizations deep investments in systems of record by providing Web-based access, usability across a variety of hardware and software platforms, and cross-organizational collaboration.

News and Information

Industry Research

  • In this survey-based report, we look at the business drivers and adoption levels for social business and Enterprise 2.0 technologies, the benefits and issues being highlighted by users, and what platforms and infrastructures are being used for delivery.

    We take a short look at three specific applications – Enterprise Q&A, Open Innovation, and Sales & Marketing collaboration – and make recommendations for maximizing the benefits from these new systems of engagement.

  • This year’s ECM report shows a much more mature user-base, integrating existing and new ECM and RM suites, SharePoint portals and vertical-market add-ons, into genuinely universal information access and content management infrastructures. Users are keen to attack content chaos and drive cost reductions, but are also looking for more effective staff collaboration and engagement.  We measured how well ECM systems are matching industry-specific needs, what are the most popular strategies for integration, and how is SharePoint fitting in.

  • The term “Content Analytics” has been coined to cover a range of advanced search and content reporting technologies. For this report, we found that organizations could derive much higher business value from content analytics tools than from simple search-engines. Sophisticated content reporting across text documents and rich media file-types has created the opportunity to report and research across unstructured content, bringing the same capabilities of strategic insight and improved decision-making as Business Intelligence (BI) reporting brings to structured content.

    Content analytics tools provide trend analysis, content assessment, pattern recognition and exception detection. In this report we have explored the user-perceived limitations of conventional search, and the potential savings that could be achieved by application of content analytics to a number of business scenarios such as fraud detection, asset protection, healthcare research and market monitoring.

  • Business take up of Enterprise 2.0 has doubled in the last year. According to this AIIM report, there has been a dramatic increase in the understanding of how Web 2.0 technologies such as wikis, blogs, forums, and social networks can be used to improve business collaboration and knowledge sharing, with over half of organizations now considering Enterprise 2.0 to be "important" or "very important" to their business goals and success. Only 17% admitted that they have no idea what it is, compared to 40% at the start of 2008. However, only 25% of organizations are actually doing anything about it - but that is up from 12% in the previous survey.

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Social Business Recent Expert Blogs

Cheryl McKinnon

AIIM Buzz Round Up - Who's Talking About Recent Research? by Cheryl McKinnon VP, Marketing

Recent AIIM research continues to create buzz in some of the cooler content and information management online publications. Here's a quick recap of some of the highlights fro... read more

Joe Shepley

Risk, Rewards, and Regulation in the Social Enterprise by Joe Shepley Consultant

I'll be speaking on this subject at 10:30 AM on March 22 during the AIIM Conference 2012. Here's a preview into what we'll be talking about together. For my session detai... read more

Bryant Duhon

The Neaderthal Era of Social and Mobile; We're Living in It by Bryant Duhon Editor

If you've ever wondered what it's like to live at the beginning of a huge shift in technology; we're in it. David Pogue talks buzzwords, Siri, and the beginnings of SoLoMo. W... read more

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