Thoughts on Automation of your Social Experience by , for

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"A positive customer experience can create a brand advocate who shares the experience with their network of family and friends. And it’s not just the network effect; studies show... read more

Thinking Social? Get Back to Basics... by , for

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Often times I talk to organizations that have no idea what their goals are or what they want to do with the latest and greatest social tools on the market.   They focus too much on the tech... read more

Sharing Is Caring. Or Is It? by , for

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Note: as is true with all SharePoint 2013 early blog posts. SharePoint 2013 is in preview, features may change, and thus facts about those features may become invalid. When I was consulting... read more

So … What is Yammer? My Simple View by , for

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  You may have heard that Microsoft is buying a company called Yammer for $1.2 Billion dollars. You may be wondering what this means. You also may be wondering just what Yammer is.... read more

Augmenting, Bridging, and FOAF Networking by , for

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While on the road this past week meeting with various partners and technologists at the Microsoft Worldwide Partner Conference, coupled with recent news around Microsoft's acquisition of Yam... read more

Measuring an Employee's Influence Is Not So Simple by , for

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I've been asked a dozen times to  spend more time on Salesforce, our company's current CRM platform, and using its social utility, Chatter, to socialize with the extended sales and... read more

Often Overlooked by , for

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With all the talk about how Microsoft will bundle Yammer with SharePoint and deploy it on 4.6 gazillion Surface ™ tablets and all 42 Windows phones, it seems we are near the end of the &ld... read more

Measuring Influence Is Hard by , for

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"The problem with measuring social media through last-click attribution is that social channels tend to engage people at the top of the sales funnel rather than right before they buy.&q... read more

Gamification - Dumbest made-up word ever? by , for

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Warning: This post contains swear words. They're there 'cause they captured my mood at the time I wrote this. I'm all better now, thanks. :-) Of all the buzzwords & acro... read more

Yammer and Microsoft ... A Match Made in Heaven ... or at least in Adobe Air by , for

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  Well, it seems like the buzz this week about Yammer “agreeing” to sell itself to Microsoft are all set to come true. At least based on some of the headlines …... read more