Marc Solomon is a content platform manager with PwC Advisory. He is also the founder of Amherst, MA-based SFUI | The Society for Useful Information. He has presented on recent series of SharePoint implementations he has led there at the Enterprise Search Summit, Gilbane Content Management Conference, Boston KM Forum, National Online Meeting, and SIKM ("Systems Integrators KM Leaders"). He was also a curriculum designer and adjunct professor in Boston University’s Professional Investigation Program where he trained budding PIs on using the web to crack criminal cases. He has also consulted with BellSouth and Boston-based Cymfony where his performance measurement methods were applied to advertising effectiveness, public exposure and campaign tonality. At BellSouth Mr. Solomon led the integration of several competing business reference taxonomies into a unified class of industry management and marketing practices. Mr. Solomon is a contributing columnist to several trade magazines on enterprise knowledge tools, practices and business cases including Searcher, KMWorld and Baseline magazines. Solomon blogs on information usefulness at ututilis.com.