Angela Ashenden

Angela Ashenden

Community Profile

Principal Analyst, Collaboration for MWD Advisors


I am a Principal Analyst at UK-based research and advisory firm MWD Advisors, where I run our Collaboration research program. While collaboration is a broad and nebulous topic, my research focus is specifically on the emerging and fast-growing area of social collaboration - the use of social tools and technology to support and enable collaborative activity, be that inside an organisation, or outside, through collaboration with partners and customers. In my research, I speak to many different organisations to understand what works, what doesn't, and to identify the best practices that I can share with others in organisations that may just be starting out on their journey, or who perhaps need to rethink their approach. As well as blogging (both on AIIM and on the MWD blog), I write various reports on this topic, from vendor-focused reports to strategy reports to case studies, which you can find out more about at Here you can also try out our Collaboration benchmarking tool, which will help you see what you are doing right to have the best chance of successfully creating a collaborative organisation, and where you still need to invest effort. At MWD we also provide various consulting and advisory services, so if you'd like help with your own social collaboration initiative, please get in touch.

Latest Blog Entries

How important is mobile collaboration support? New survey!

Does your business have a strategy for mobile collaboration? Or maybe you’re about to create one? Are you looking to select a new suite of collaboration tools to support mobile working… or maybe yo... read more

Communication and social adoption: a marathon, not a sprint

It's no secret these days that achieving widespread adoption of social collaboration technologies in an organisation is not easy: you can't trust viral adoption to get there by itself, and too ofte... read more

Are we finally seeing the death of "social"?


First, let me apologise for the shamefully sensationalised headline, but I just couldn't resist. I'm often nagged by my colleagues to make my headlines more attention-grabbing, and while this one m... read more

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