Angela Ashenden

Angela Ashenden

Community Profile

Principal Analyst, Collaboration for MWD Advisors

http://www.mwdadvisors.com/collaboration

Bio

I am a Principal Analyst at UK-based research and advisory firm MWD Advisors, where I run our Collaboration research program. While collaboration is a broad and nebulous topic, my research focus is specifically on the emerging and fast-growing area of social collaboration - the use of social tools and technology to support and enable collaborative activity, be that inside an organisation, or outside, through collaboration with partners and customers. In my research, I speak to many different organisations to understand what works, what doesn't, and to identify the best practices that I can share with others in organisations that may just be starting out on their journey, or who perhaps need to rethink their approach. As well as blogging (both on AIIM and on the MWD blog), I write various reports on this topic, from vendor-focused reports to strategy reports to case studies, which you can find out more about at www.mwdadvisors.com/collaboration. Here you can also try out our Collaboration benchmarking tool, which will help you see what you are doing right to have the best chance of successfully creating a collaborative organisation, and where you still need to invest effort. At MWD we also provide various consulting and advisory services, so if you'd like help with your own social collaboration initiative, please get in touch.

Latest Blog Entries

Social collaboration software: helping make the world smaller

Using technology to support collaboration in business is far from a new idea – the reason email is so well-entrenched, for example, is that we’ve been using it for decades. However, historically, b... read more

No really, social collaboration is NOT a waste of time

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I've lost count of the number of times people have asked me how they can convince their senior executives that social in business is not a waste of time. It's one of those frustrating challenges - ... read more

If you build it, will they really come? Getting the conditions right for adoption of social collaboration

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Businesses are increasingly recognising the potential benefits of using social collaboration tools as part of a strategy to improve levels of collaboration within their organisation. What's more, i... read more

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