The Capture Bowl

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Keywords: OCR, data capture, mobile capture, camera phone, applications

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Who watched the big game last weekend? What started as early domination by Green Bay, gave way to an evening of back-and-forth American football that kept fans rooting through the end, as the Packers took the Steelers 31 to 25, for Super Bowl XLV.

If there was a Super Bowl for capture technologies, what technology groups would be the “Capture Bowl” contenders and which one would get the Lombardi trophy? My vision would be an old vs. new, favorite vs. underdog type of competition. The old favorite being traditional OCR and capture technologies, and the new underdog would be mobile capture technologies.

Similar to this past weekend with the Packers, I’m rooting for the underdog in the “Capture Bowl.” As with any competition, there are two strong competitors.  Traditional OCR and mobile capture represent the backbone and the future of the industry. Traditional OCR will always be a crowd favorite and plays a key role in our industry and everyday business. However, my bet is that mobile capture applications will drive the industry to new heights.

For Green Bay, winning the Super Bowl this year was the opportunity to bring the Lombardi trophy home. For mobile capture, winning the “Capture Bowl” is an opportunity to prove that mobile OCR applications are making the technology more accessible. They allow organizations to realize the advantages of capture by specifically addressing their needs and simplifying the lives of employees.

What would be your winner for the “Capture Bowl,” traditional or mobile? Here are a few stats to think about:

Traditional OCR and capture technologies

  • IDC reported that the document capture market will grow at a rate of six percent, driven by the need to automate paper-based document processes for improved business process efficiency and to ensure compliance.
  • Harvey Spencer Associates expects worldwide document capture market will continue to grow from $2 billion in 2009 to $3 billion in 2013.
  • Recent AIIM research shows that the strongest drivers for scanning and capture are improved search capability, knowledge sharing, and productivity improvements.

Mobile capture technologies

  • Gartner says that Smartphone sales grew 96 percent, and accounted for 19.3 percent of overall mobile phone sales.
  •  iSupply predicts that camera phones will reverse the digital camera market growth by 2013, as people rely ever more on camera phones.
  • Oppenheimer & Co released a report that shows tablet devices will soar from 15.1 million units in 2010  to more than 115 million in 2014
  • Forrester Research forecasts that data capture market growth will be driven in-part by mobility.

The reports on the growth of camera phones and tablets display great potential for mobile OCR applications. With this in mind, my capture trophy goes to mobile OCR because I believe it holds the greatest hook for our industry. Do you see any other contenders for the “Capture Bowl?”

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Comments

Dan Lucarini

Mobile capture - ready for primetime?

Hey Joe - very entertaining blog and a fun analogy - except for a few points.

1) The betting line on Super Bowl XLV had Green Bay as the favorite, not the underdog. The Steelers were underdogs at +2.5 pts. The favorite won. The Pack had a superior offense in every measure, a great defense and a QB on-fire. And arguably this was perhaps the weakest Steeler team of the 8 Super Bowl teams (I should know, I'm from Pittsburgh...)

2) If Mobile Capture were a team, then given the small size and immaturity of that market today, wouldn't they be more akin to an NCAA Division 3 or, at best, Division 2 team? Sure they have a bright future and may dominate their level. But if they were thrown into a championship game with one of the Capture heavyweights today, the carnage would be historic!

I enjoyed the analogy - but sorry I can't ignore the logic.

Good blog, keep it up my friend!
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