By Angela Ashenden, Principal Analyst, Collaboration at MWD Advisors
October 10, 2012 - 5:45 AM
Hello, and welcome to my first, introductory post in my new blog here on AIIM. My name is Angela Ashenden, and I am a Principal Analyst at UK-based research and advisory firm MWD Advisors, where I run our Collaboration research program.
While collaboration is a broad and nebulous topic, my research focus is specifically on the emerging and fast-growing area of social collaboration - the use of social tools and technology to support and enable collaborative activity, be that inside an organisation, or outside, through collaboration with partners and customers. As you'll find out from my blog posts, while my job involves keeping a close eye on technology developments in this area, my real interest lies in how people make this technology work, and what they have to do at a broader cultural level to ensure they are not just throwing technology at the problem "willy nilly". In my research, I speak to many different organisations to understand what works, what doesn't, and to identify the best practices that I can share with others in organisations that may just be starting out on their journey, or who perhaps need to rethink their approach.
And so in this monthly blog, I want to share some of these invaluable "lessons learnt" with you, to invite your feedback, opinions and personal experiences, to enable us to collectively provide some clarity, direction and inspiration in this complex, confusing, and often daunting area of business strategy.
I look forward to the discussion!
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