Community

• Blogs
  • Expert Blogs
  • Community Blogs
  • Create a Blog Entry
• Discussions
  • Start a Discussion
• Job Center
• Chapters

It's Only the Tools That Change

• 
• 
• 
• 

As if further proof were needed that nothing really changes in information-land but the tools, today’s Huffington Post describes a U.S military program that uses social media to counter anti-U.S. messages.

The cloak-and-dagger overtones of this notwithstanding, the part that interests this observer is the fact that the only thing that’s new here is the technology tool being used – the underlying problem is as it always has been.

I mention this because there’s a lesson here for content, process, and information managers of all stripes. I’ve long maintained that we’d all do ourselves a favor if we stayed focused on the problem rather than allow ourselves to be distracted by the technology, and in this, the military appears to have done a decent job.

Interesting side note: the link provided to the contract solicitation points to a cached Google page, and a search of the original site produces “no items found” as a result.

Draw your own conclusion here.

This post and comment(s) reflect the personal perspectives of community members, and not necessarily those of their employers or of AIIM International