Enterprise 2.0 Tweet Jam -- June 10

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Enterprise 2.0 at Work: Tweet Jam
Join us on June 10 from 11-1 EST for a tweet jam focused on making Enterprise 2.0 work.

Allow me to elucidate.

What’s a Tweet Jam
Musicians jam together by riffing off of a common theme; playing off of each other to create something unique and learning from each other as they do. With Twitter, we can do the same, 140 characters at a time. A Tweet Jam is a fast-paced conversation around a topic. simply a time and a place to gather on Twitter around a hashtag topic and learn from each other. Anyone can ask, or answer, a question.

What’s the AIIM E20 Jam (#e2j)?
Simple really: we want everyone to get a little smarter about this social media stuff. Our theme can be loosely described as “Enterprise 2.0 at work.” While we know it’s only 140 characters at a time, We want to generate questions and discussions about how to REALLY make the concepts of Enterprise 2.0 work in the real world. We will have questions lined up to kick-start the conversation (our draft list is below).

Have a question? Respond to this post, send me a tweet, or email me at bduhon@aiim.org. Can’t think of any? Join us on June 10 and let the conversation spark ideas for you.

How Do I “Watch?”
It’s easy. Log in to Twitter (or your favorite Twitter front end; I like Hootsuite). Then use the hashtag: #e2j to follow the discussion. To more easily follow the discussion, you can set up a separate column in Tweetdeck, Hootsuite, or something similar and use #e2j as your search term. You can also use tweetchat.com (thanks to Steve Radick for the suggestion). Sign in using your twitter handle, type #e2j into the box at the top of the screen, and tweetchat will follow the discussion – best of all, without you having to remember to put in the hashtag every time you write a new tweet.

Confirmed Panelists
Mark Fidelman, Enterprise 2.0 Strategy
Larry Hawes -- Consultant, Researcher, Author
Hanns Kohler-Kruner – Principal Consultant, HKK Consulting
Robert Lavigne - Enterprise 2.0 Collaboration and Innovator
Cheryl McKinnon – Chief Marketing Officer, Nuxeo
John Mancini – President, AIIM
Jesse Wilkins – Principal Consultant, Access Sciences
Poul Hebsgaard -- Software Executive, cBrain


Questions
In no particular order, a draft list of questions for the jam.

  • What is the relationship between E20, Social Media, and Social Business?
  • Should my company integrate its internal and external social efforts? Why?
  • Should social software functionality be integrated into other enterprise applications or be deployed on its own? What are the pros and cons of each approach?
  • Explain E20 as simply as possible. Is it technology? Culture? Both?
  • What is the business value of E20?
  • Can you show ROI? How?
  • Approx 50% of orgs block access to Facebook, Youtube. Problem?
  • Where do you buy E20 tools? Do you have to buy them?
  • CSFs for implementing E20?
  • Any available roadmaps for impl E20?
  • How can u ensure info governance when opening up orgs with E20?
  • E20 initiatives need business models – how will you get funding? What’s your plan for ensuring that people commit to E20, not just in words, but in actions (resources, money, etc.)
  • Are your internal E20 initiatives integrated in any way with your external social media initiatives? Are the people driving blogs behind the firewall the same people driving access to Twitter?
  • Share the WORST thing that’s happened since you opened up your Intranet using Enterprise 20 tools? Have you seen blog posts shredding the CEO? Wiki pages covered with porn and racial epithets? (I’m asking this because I STILL haven’t heard of any sort of serious issue that have resulted from E20 initiatives).
  • Getting HR 2.0 on board: especially key performance indicators - recognition of sociability, collaboration & knowledge-sharing. (from mijori23)
  • ?????? Your question here

Save the date. June 10. Thursday. 11-1 EST

Follow the hashtag: #e2j.

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Comments

Daniel O'Leary

Do the panelists practice what they preach? Do their organizations? Be honest!
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Bruno Wildhaber

Following the IOD IBM tweet jam I have my doubts... guess the question should be raised anyway
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Bryant Duhon

Bruno, I followed the IOD tweetjam as well. Also, have followed one or two of Connie Moore's (of Forrester). I find them to be useful in that they can expose you to quite a bit of info quickly. It's fast paced and can be disjointed, but I find the rapid give and take interesting and stimulating. You can also tune out for a few minutes at a time, then read quickly to catch back up (hard to do on a webinar/live conference).

Our audience will determine if ours is useful or not. We certainly hope it will be.

Let's say you get one good idea that you can take a apply to your company. Would that be useful?

Dan, good question. I think the answer is 'yes' for these folks, but that'll be interesting. (and still one of my favorite industry expressions).
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George Parapadakis

1 - login from a solid network connection. Especially if you are on the driving seat. Tweetdeck/Tweeter and erratic networks don't mix very well!
2 - Although Tweetdeck is a better interface, be prepared to switch to a plain Twitter web page. It updates faster on a single search (especially if you have multiple columns in Tweetdeck)
3 - Have one person (chair) firing new questions out, and number them, so that people can reference their responses to a particular question. It can get very messy otherwise! If you want to introduce a new question, DM the chair.
4 - remind people not to start their responses with @... It hits strange privacy issues on the settings and not everyone sees everything.
5 - It may have been a special issue as we did the jam on 6 May which was election day in the UK, but Tweeter searches did not index everyone using the #tag. There were at least 3 people who were tweeting but the search never picked them up. If you find that, then ask someone else who sees them, to re-tweet their contributions.
6 - The jam will not finish in 2 hours! Be prepared to carry on until people get fed up asking/answering. Especially as you will be crossing timelines...
7 - Set up (and test!) your stats and capture mechanisms beforehand... Especially if you are planning to publicise the metrics afterwards, or apply analytics to the tweets
8 - Beware: Unless you are a very fast touch-typist, it will be tiring!!! ;-)

.... and enjoy!
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Bryant Duhon

Thanks for passing along those tips. I noticed during the IOD jam that you had numbered the question and I was going to, ah, repurpose that idea :)

Come Thursday afternoon, we'll see if I have any further suggestions to add to this list.
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Hanns Kohler-Kruner

What George is pointing out about applications to use is very true. Especially if you are on Tweetdeck and are not using the web, make sure you manually control the update settings.

Go to Tweetdeck Settings / Twitter Updates and remove the tick-box from 'Allow Tweetdeck to manage my Twitter API limit (recommended)'

You will then be faced with manual sliders and you can move these about to concentrate on Lists (searches), mentions and retweets. Direct Messages, New Followers and All friends should be turned down to a minimum (say 1-2%).

Tweetdeck is very helpful as it will tell you how often it updates in minutes and seconds.

Another hint: If you are like me and have multiple searches running for various terms, close all unnecessary columns, Twitscoop, Facebook and Linkedin columns as well. these are easy to restore. especially if you have a tweetdeck account as they are all stored on the server.

Put all of these things in place and have the web-interface open just in case in the back and you should be fine. A tweetjam is quick so don't get hindered by tools :-)
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This post and comment(s) reflect the personal perspectives of community members, and not necessarily those of their employers or of AIIM International