Enterprise 2.0 - putting the fun back into work

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"All work and no play makes Jack a dull boy"

Jack Torrance from The Shining

This famous line by Jack Torrance (Jack Nicholson) in The Shining implies that without time off from work, a person becomes bored and boring - maybe even insane. It also implies that work, per definition, is boring. I know for sure that work doesn't have to be boring, and that it shouldn't be.

If we define work as proceeding "towards a goal or along a path or through an activity", I see no reason why it shouldn't be fun. Why else do we (at least in Sweden) have the saying "The journey is half the fun"?

If work is fun it probably not a big problem if we think of work and even do some work outside of office hours. But when work isn't fun - and sometimes it isn’t fun anymore because we have too much of it - we tend to get frustrated, stressed and unhappy, all of which affects our performance negatively. 

In a sense, Enterprise 2.0 is about bringing the fun back to work. It is about increasing the fun factor at work so that people are empowered to be more creative, productive, willing to share what they know, and open to collaborating with other people. It is just as much about creating a culture and work environmnet that is fun to work in as it is to make sure the tasks and tools are fun to work with.

Think of it this way: if you take the fun out of Enterprise 2.0, all you will have is Enterprise 1.0 in 2.0-style clothing.

Consider the following opposites below and ask yourself which of each opposite is the most fun.

Opposites

I personally think of Enterprise 2.0 as a more fun place to work at than Enterprise 1.0.
 
Here are a couple of recommended readings on the same or similar theme:
 
Rex Lee: "Maximizing Business Value from Enterprise 2.0 through Fun & Motivation"

Fun, as a design principle shouldn't be overlooked as it impacts the application design from look and feel, through context, content and process. It also should be addressed when designing events leveraging social computing technologies.
 
The power of fun is often forgotten. Perhaps it's because people still see work and fun as two separate things. After all, isn't the opposite of work, "play"?

Hutch Carpenter: "The Future of Social Software"

We're naturally competitive, and achievements and recognition have always part of work life. Adding fun, social feedback and an achievement orientation becomes a key differentiator for companies. Integrating these dynamics into a collaborative, emergent, results-oriented culture is a clear winner.
 
People play games because games are thrilling, fun, challenging, rewarding, social, interactive, and so forth. Work should also have these kinds of qualities to attract and retain talented creative people and make them excel at what they do.
 
Gustav Jonsson: "5 ways towards more fun at work"
 
The people you surround yourself with are always important. There's a difference between work and private life here; you don't always get to choose your colleagues the same way you choose your friends. But for me, the people around me is the single most important fun factor.
 
Your everyday work WILL get more fun with E2.0. Not E2.0 alone, but it's a great start and/or a helper. And when we use similar behaviour and tools at work that we use off-work then things will get even better.
 
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Comments

Mike Ricard

In my experience it is fine to extoll the 'fun' element of Enterprise 2.0 once it is off the ground and has full acceptance, especially at board level. But if you blow the party hooters and pop the poppers too soon, you will have senior management shaking their heads and say, "See, we told you this social media stuff badly affects productivity."

As a community manager I still don't mention the 'f' word. Being able to network with anyone in the business, blog about your experiences, upload candid conference video and images, brainstorming dicussions about events ... Fun? it's obvious, isn't it?

BTW, Oscar a spot-on list of opposites. Very illustrative of the differences in culture, before and after.
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Bryant Duhon

OK, after getting over the flashback to The Shining and the lingering fear of topiary it always brings back (if you read the book, you know what I'm talking about), I like the point here. We always hear some variation of the advice to align your passion with your career so it just doesn't feel like work; work is a joy, blah, blah, kumbaya. And that's fine. But we also forget that it's ok to have a bit of fun when we work and work is a lot more fun when there's open and honest communication and not a lot of opacity.

And, Mike mentions the "f" word: why is fun equated with being frivolous (or not serious)? Sometimes, at least to me, seriousness is often a face to cover a lack of ideas or even fear.
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Mike Ricard

Good points. As Enterprise 2.0 matures, people are going to walk if they can't get a little of that 'f' factor in those companies still clinging to E1.0. A kind of natural selection that tallies well with the Worker Models for E2.0 wiki article at http://aiimcommunities.org/e20/wiki/Worker_Models_for_E2.0.

Heh, heh Bryant, you remind me of how I goose comments on my community by dipping into blog posts. Way to go.
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Bryant Duhon

Hey, Mike. Don't give away our super secret manager secrets! :)
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Janelle Noble

I would also add to this list Matt Greeley's post: Ten Reasons Your Corporate Social Network Should be an Innovation Social Network - http://bit.ly/6YLzhw
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This post and comment(s) reflect the personal perspectives of community members, and not necessarily those of their employers or of AIIM International