Anti-Social?

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Last week, I was introducing my new employee to her My Site when we paused for a minute at the My Profile page. I have to wonder if I am alone in thinking that too much is being made of the Social features in SharePoint. Every time someone brings up the social thing, I want to say “excuse me, but we’re trying to get some work done.” Granted, I am a lifelong geek, and I have a tainted history with all things social, but I have to believe there are other small organizations trying to do big things in SharePoint, that find these features curious at best. Social? We are about 30 people, we work in one office and when we want to be social, we socialize. We go for coffee, we eat lunch, we stop in someone’s office and chat, or we go out for a few beers. When we go to SharePoint, it’s usually because we need to do some work.

I realize that social media is the current rage, and Microsoft needs to play in that large arena. I also realize that large organizations can benefit from tapping into the energy of the individuals working for them but sometimes I feel that SharePoint wants to be one more distraction in my day. I also worry that SharePoint will be spread too thin over time to remain relevant in core areas like ECM. I love SharePoint because it helps me work with others on projects in which we are all involved. I like that it allows me to quickly bring people on board a project team and that it provides a set of simple, consistent mechanisms for letting us all contribute to that project. I don’t worry about the fact that the only difference between our 2007 sites and our 2010 sites are the changes Microsoft made. I don’t worry that my coworkers will meet my new employee in person before they meet her online, and I don’t worry that I might be left out of an important project because someone doesn’t know who I am, who I work for or what I do. I realize SharePoint is a platform that has to support large organizations as well as small, and I do not want to hobble the large company because “a little is enough for me, thank you”. Still, I shake my head when I realize it is easier to connect my social musings with Exchange than it is to move email into SharePoint.

On the other hand, I wouldn’t want someone at a company our size to decide not to implement My Sites because they seem like Facebook-lite. There is real benefit in My Sites, particularly for small companies. Personal storage, personal content management and the ability for individuals to share what they want with whom they want to share it are all great features. I also like that I can comment on a document or a website and have my coworkers be able to find those comments. Giving people these options relieves the stress on small IT shops and helps people to learn more about SharePoint. Proper use of the storage options in My Sites also helps to prevent project sites and document libraries from being corrupted. Our shared folders grew into a dumping ground precisely because people needed to share documents but didn’t have an option other than to attach them to emails. For us, I think we will urge people to set the My Content page as their default My Site. 

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Comments

Rich Lauwers

One of the benefits for encouraging the social use of SharePoint is the practice you get. It is nice to share a few holiday pictures or put together a pot luck lunch for the team. Using SharePoint for these helps employees feel comfortable with creating a business survey, collaborating on a project schedule, sharing design mock ups. We can teach the technical skills but to become comfortable with new methods of working takes practice.
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This is such a real world post! Even though we are a large organization we don't have My Sites deployed. I believe that will change in our 2010 deployment but I still see people not understanding what they are really for. I do think that the term "social" is overused, however, it is a very useful tool to find resources when you are large and don't have that small company feeling. I think Microsoft can do a better job of delineating the social aspects from the other features you noted.

Thanks Dan
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Christian Buckley

Daniel, I understand your perspective, and run into many people who feel the same way about social media - and about SharePoint, in particular. I regularly present on this topic at SharePoint events, and had the opportunity to talk to many users from dozens of different companies about their experiences in rolling out social features with SharePoint, and two thoughts come to mind when I hear these kinds of comments:

1) Not every organization is a fit for social media. Just because the features are available and someone on your team is excited to get value out of them does not mean that your company is culturally and organizationally prepared to use them. To paraphrase author and marketing expert Seth Godin, social media is about enabling already social organizations. If your team does not already communicate, to some extent, via Twitter, Facebook and Yammer, collaborate using blogs, wikis, or some kind of team site infrastructure (Groove, Box.net, etc), then expecting them to embrace these new concepts overnight is probably unrealistic. It's not just a new technology learning curve -- its a change in the way that people work, and it takes time.

2) Social media in the enterprise is about search, not socializing. Some may disagree with this statement, but when push comes to shove, what we're really talking about is providing deeper context to content -- through metadata, taxonomy, and structure -- and flexible, intuitive ways to surface that data again. When I "like" a coworker's document she added to her MySite, I have now created a link to connect myself to that content. I add tags to the folksonomy which may or may not be promoted up to the formal taxonomy, but which help me and others find that content again. When I am looking for expertise or content, I don't have to rely on whether or not a file was added with the appropriate metadata, because those tags have been flagged, tagged, talked about, linked to, and cross-referenced by people within the team or community, making it easier for me to find the relevant information that I need.
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Daniel Antion

I really appreciate the comments by Rich, Karuana and Christian, they help to refine, clarify and improve the mesage I was trying to get out there.

Thanks!
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Daniel, check out Newsgator SocialSites when you can. We have about 250 of the Global 2000 as enterprise-class clients using the product on SharePoint to enhance SP's social attributes -- everything from activity-rich (think; workflow notifications) microblogging to iPad applications. Early days, but there's a revolution in the way people work --- moving from document- and form- to people-centricity. Even in our <100 person organization globally, socialsites on SP 2010 has reduced email by about 70%. Secondary benefit; much flatter organization as all transparently see into the work moment-by-moment, which in turn yields much faster time to good decisions. Happy to discuss!
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Frank Daske

Ok, "social" sounds a litte bit like facebook... But bringing together Collaboration, Knowledge Management & Social Networking is a great step forward in SharePoint 2010. The new Tag Profile Page (think of it like a MySite for terms) could beat any corporate Wiki (if pimped up with some additional web parts, e.g. for google search, related tags, related content, formatted tag description etc.).

The most important problem with SharePoint tagging is the "universal" concept: You can use strong defined metadata terms in a taxonomy for tagging as some kind of content classification on one end and free defined blog-oriented folksomomy tagging on the other end. And you can mix both ideas in such a way, that nobody will understand the results (e.g. publishing terms as tags ;-), different search links etc.).

As a 3rd party vendor (www.layer2.de/en/), that is going to offer add-ons to these blurry (and nearly not documented) features, life isn't easy with CKM and SharePoint 2010. But did we really expect this???

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This post and comment(s) reflect the personal perspectives of community members, and not necessarily those of their employers or of AIIM International