AIIM 2012: Social, Local, and Mobile is Already Here

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Keywords: mobile, AIIM, Social, local, best practice, cloud, iPad, dropbox

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What a difference a year makes!

Having just come from the AIIM 2012 conference, I realize how things have changed. A year ago, the iPad was a fad, social meant Facebook, and the cloud was a place on the internet that people were scared of, most of all your Director of IT.

In speaking with attendees this year, the vibe was such that the industry is shifting from a vendor and technology focus to one based on universal best practices and empowering end users. Investments have, for the most part, already been made and now the goal is engaging people, rather than acquiring shelfware.

We’ve realized that the world has fundamentally changed, and if users aren’t provided with approved tools that make life easier, they will acquire their own. Again, users WILL do it on their own, if you don’t do it for them. Think about how much enterprise content is being managed in personal GMail inboxes and on Dropbox.

In case you missed my session, I’ve shared my slides on SlideShare. My goal was to show how real knowledge workers at companies are using iPads and other mobile devices to be incredibly more productive. Specifically, I talked about some of my own experiences with tools like Box, CloudShare, DocuSign, Expensify, and LincDoc.


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Kevin Neal

Fads becoming mainstream (Mobile, Social, Cloud, Big Data)

Dan, good summary of the event. I, too, sensed this new vibe of empowerment by users versus IT forcing technology upon their users.

The savvy IT folks that were at AIIM this year understand that the expectations from users are greater than ever. The user has the right to ask the question, "why is it that I'm so productive at home, on my own time, than I am at work with all this legacy technology?". The answer is simple, the communication tools are now available to the masses with the proliferation of mobile, social and cloud. So much great technology can be utilized that is very affordable or, in most cases, free.

It's an interesting time where enterprise-type applications available in "the cloud", which were once dismissed as "a fad" or "only for consumers" by the naysayers, is now a legitimate alternative to legacy/traditional applications.
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