Social Business Community Blog
By ,
June 06, 2011 - 3:08 PM
In just a little over 3 months’ time, AIIM will be presenting our
AIIM Social Business Conference, a virtual event – September 8, 2011. The entire event will be conducted online from presenter to participant. A 6-hour event, this conference is different from Social Business and Enterprise 2.0 events of traditional participation. It is different due to the excellent price (just $85 for professional AIIM membership and $95 for General Participations) and the high caliber of presenters, such as our Keynotes
Andrew McAfee,
David Weinberger, and
Debra Logan. We have speakers from all lines of business such as fortune 500 companies, non-profits, and Government.
You will not find a conference with this much to offer, speakers so experience and knowledgable, and the convenience to attend from your home or office for such a little price. In this economy, you can learn, network and share for under $100. How's that for justification to your management? You will be up on the latest information, find new contacts all for less of a traditional conference where you would have to spend time in airports, taxis, and hotels.
I as well as my supervisor, Director of Systems of Engagement
Jesse Wilkins and our AIIM President
John Mancini will all be giving presentations. Jesse and I have been working hard to ensure this program is not only beneficial in content, but timely to those who take the time to participate. We wanted to present a schedule of content that is relevant to our community and extends to those we have not touched yet. Social Business is a growing term, but the practice is still nascent amongst organizations of all types. We want to reach these organizations to understand that community management, customer and brand engagement, and knowledge management is not just for the traditional corporate culture. Organizations such as churches, educational institutions, online communities, entertainment, non-profits, and more also have social business needs.
Our event focus covers a wide spectrum of information under three main tracks of strategies, use cases, and governance. Within each track we have found some of the best international examples of Social Business in practice. We cover a various amount of experience and examples in this program all of which I believe support the
Social Business Roadmap we released back in March of this year. The 8 steps of our roadmap are reinforced within this conference are:
Emergence, Strategy, Development, Monitoring, Participation, Engagement, Governance, and
Optimization.
We believe in Governance so much, we are dedicating an entire track to it to focus on some of the most relevant discussions to cover your organizational needs. My session specifically, How IT Learned to Stop Worrying and Love Facebook, covers not only the concerns IT has for Facebook traditionally, but how to overcome common concerns and issues and use social business technologies to the organization’s benefit. IT does not have to be a hindrance; it can be one of your biggest champions.
Overall, I believe there is something for everyone in this event. Whether you are new to Social Business or have been involved with it before it was identified with the name, you will find a reason to attend. We also want to make sure our potential participants understand this event is for all levels of your career as well as for the various departments with your organization. Consider passing this blog and the link to the event to your internal departments, such as HR, Finance, Legal, and especially IT. We would love to reach these departments especially. The myth is that you have to be social media savvy to understand and embrace social business as a practice. Another myth is that you have to be a millennial. You do not have to be either. You just have to attend, you will be enlightened.
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This post and comment(s) reflect the personal perspectives of community members, and not necessarily those of their employers or of AIIM International
