November 10, 2010 - 9:15 PM
Enterprise 2.0 Santa Clara - Nov 8 to 11
Here are my top ten trends (i.e. best practices, lessons learned and observations) having spent the past three days at the Enterprise 2.0 event in Santa Clara:
There is now a wide blend of participants attending the event covering areas including IT, Knowledge Management, Community/Collaboration Managers, learning professional, and HR. The big trend is the rise in the number of participants from the HR function - this is a good thing, see point #2!
A consistent message from companies who have more mature solutions on the importance of "focusing on people as the center of the solution" and the cultural changes required to be undertaken.
There are still lots of solution/technology players in the E2.0 space. That said the consensus from experienced practitioners is that there are only 10 or less real players. See the latest magic quadrant here.
There is still a wide spectrum of E2.0 knowledge and experience across the participants from novice to experts. It was nice to see more intermediate to expert folks at the conference who were trading real-world experiences.
Seriously we need to teach some of the speakers (including keynotes) what an effective presentation is. I recommend a "presentation toolkit" be provided to all selected speakers with templates, examples, etc. There is an art to presenting and relaying a message to all of the different learning style in the audience.
There was considerable discussion about creating social and collaboration standards so inter-operability can happen inside enterprises. It will be interesting to watch the big players to see how they participant and position themselves in creating industry standards.
The companies with most successful solutions have dedicated full-time employees in roles of community manager (or equivalent). This role is imperative to help create, nurture and maintain vibrant collaboration that is driving real business results.
Metrics, Telemetry and Analytics need to be better understood and used to drive return on investment. There is no silver bullet here - this requires a combination of metrics/telemetry collection; employee surveys; and collecting user stories on success and failure.
Practitioners need to spend more time "eating their own dog food" - what I mean by this is they need to participate in internal and external communities and sites to better understand the value (or lack thereof) of different features and functionality, what behaviors emerge, what different roles are played, and what makes a successful solution.
Finally starting to hear more people talk about usability, aesthetics, user centered design, etc. with an eye on how important this is to providing solutions that employees like, understand and use!
I would love to hear your E2.0 opinions, thoughts, and learning - add a comment.
Thanks for listening,
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This post and comment(s) reflect the personal perspectives of community members, and not necessarily those of their employers or of AIIM International