By Deepak Chauhan, Founder & CEO at VOCSO TECHNOLOGIES (P) LTD
April 08, 2013 - 9:59 AM
Website design is an integral part of the success of an online business. Everything from the homepage colors to the sitemap play an important role in converting leads into sales. There are a number of things to think about when developing a website; do you want custom website design or a premade template? There are pros and cons to both, and each could play a big role in the success of your online business. Below we will address the differences of the two and delve into which one might be right for you.
Custom website design is a very open ended business. There are a number of different 
programming languages that a website can be developed with and a number of graphic design styles available. Choosing the right web design company is important because there is a lot of functionality questioning that needs to be addressed when testing the right company. Developing a custom website has the advantage of being unique and often times more lavish than a template website and with it more decision making. Custom website design will require lots of attention to the intricate details that you may not see from the outside perspective. You will need to choose colors, placement of images and content, write a converting sitemap and basically start from scratch. Luckily the right web design company will have all of these answers. With all of the extra work comes reward regarding custom websites.
People will look at your website as being unique, and it will definitely stand our more than a template website will. All of the glitz and glamour will bring people to your website, but it is the customization of the user experience that will really have customers coming back for more. When looking for the right web design company, choose one with references that you can contact, and make sure they display a robust portfolio of legitimate websites that they have created. The right web design company will have all of tools needed to complete a website from start to finish. Programmers, graphic design artists, project managers, and content developers are just a few professions involved in the custom website process.
Template websites are much easier to develop and come with a certain amount of success already tied to them. With a template website you know that the design and layout are already proven to convert sales. The custom template has been tested and will convert a certain % of leads into sales based on the traffic driven to it. Unfortunately with a template website, you may see other sites with a similar template and it will not set you apart from the competition. Fortunately there are easy ways to change the basic parts of the website color, text font, and products listed to cater to your individual needs. Template websites are often much cheaper and easier to develop so it may be a better option for getting your business started quickly and cost effectively. There is no need to search for a web design company and deal with the headaches of custom website design with this option.
Website Design although open ended plays an important role in the success of your online business. Whether you choose custom website design or use a template, it is the attention to detail and your execution that will determine your success. Only you can tell which option is best for your business. Do you have the time and energy to invest in searching for the right web design company for that unique and customer engaging approach? Or are you looking to get the business up and running without much worry about what the site looks like? The choice is yours…
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