Social Business Community Blog
Community Topic(s):
Social Business
Keywords:
Nokia, Share to Connect, Ming Kwan, Social Business Conference, Virtual Event, engagement, crowdsourcing, ideas project, consumer, customer, collaboration
By ,
July 06, 2011 - 11:01 AM
In continuing with our series of interviews with the presenters from our Social Business Conference which is being held on September 8, 2011. Remember this event is 100% virtual and accessible from anywhere in the world. I asked Ming Kwan, Marketing Manager at Nokia about her presentation and how she Nokia and her are using Social Business to improve their business.
What are you going to speak about at the Social Business virtual conference Sept 8th?
I will be speaking about how, at Nokia, we are working to connecting or external insights and consumer engagements with our internal systems where our employees work and collaborate. Most organizations are currently approaching ‘social’ in three distinct silos, with different people and organizations working on separate projects; creating “social silos” The three areas are: Social Media - Consumer Engagement; Enterprise 2.0 - Internal Collaboration and 3rd party collaboration. Instead of working separately, these activities should be connected as part of an organization’s social business ecosystem.
Do you have any examples of implementations or case studies?
We are working on several projects both internally and externally to deliver on our thinking. One is the recent launch of our external Ideas / Crowdsourcing platform,
Ideas Project. The Ideas Project team works to connect the ideas submitted by our consumers with the appropriate teams internally to implement the best, most popular ideas. We have also been developing different visualizations of external and internal data to raise awareness of conversations happening between employees and with consumers.
What will the attendees learn from your presentation?
My presentation focuses on how you can start to connect the different social activities happening throughout your company and pull it together into a holistic ‘Social Business’ picture. I will show some of the linkages between our different initiatives and how they complement each other based on our objectives. Social business is more than having your Marketers focus solely on Social Media and Consumer engagement, internal Communications focus solely on internal conversations and Care (customer support) focus only on their social care initiatives, but how these fit together and derive value for your company by breaking down silos.
You can find out more about Ming and what she is working on by following her on twitter @
mingk. You can also follow the hashtag #sbcon11 to find out more information on the conference itself.
Please join Ming for her presentation and Q&A immediately following on September 8, 2011 at 2:00 pm Eastern Time.
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This post and comment(s) reflect the personal perspectives of community members, and not necessarily those of their employers or of AIIM International
