What is Web 2.0?
Web 2.0 technologies provide the means and tools for organizations to leverage the Internet as part of their enterprise platform and architecture.
What is Web 2.0?
Wikipedia has the following
definition of Web 2.0:
“Web 2.0 encapsulates the idea of the proliferation of interconnectivity
and interactivity of web-delivered content. Tim O'Reilly regards Web 2.0 as the
way that business embraces the strengths of the web and uses it as a platform.
O'Reilly considers that Eric Schmidt's abridged slogan, don't fight the
Internet, encompasses the essence of Web 2.0 — building applications and
services around the unique features of the Internet, as opposed to expecting the
Internet to suit as a platform (effectively "fighting the Internet"). In the
opening talk of the first Web 2.0 conference, O'Reilly and John Battelle
summarized what they saw as the themes of Web 2.0. They argued that the web had
become a platform, with software above the level of a single device, leveraging
the power of "The Long Tail," and with data as a driving force. According to
O'Reilly and Battelle, an architecture of participation where users can
contribute website content creates network effects. Web 2.0 technologies tend to
foster innovation in the assembly of systems and sites composed by pulling
together features from distributed, independent developers.“
AIIM
defines Web 2.0 similarly in that Web 2.0 technologies provide the means and
tools for organizations to leverage the Internet as part of their enterprise
platform and architecture. Many organizations see value in using Web 2.0 tools
or social software within their organizations for improved collaboration and
innovation, and this is then often referred to as Enterprise 2.0. AIIM defines
Enterprise 2.0 as a system of web-based technologies that provide rapid and
agile collaboration, information sharing, emergence and integration capabilities
in the extended enterprise.
Social software for an enterprise must according to Andrew McAfee,
Associate Professor, Harvard Business School have the following functionality to
work well:
- Search: allow users to search for other users or content
- Links: group similar users or content together
- Authoring: include blogs and wikis
- Tags: allow users to tag content
- Extensions: recommendations of users or content based on profile
- Signals: allow people to subscribe to users or content with RSS feeds
He recommends that the software must be easy to use and not impose any
rigid structure for users. The roll-out should be informal, but on a common
platform to enable future collaboration between areas. He also recommends strong
and visible managerial support to achieve this.
The above list was expanded upon by Dion Hinchcliffe in 2007 by adding
the following 4 functions:
- Freeform: no barriers to authorship, i.e. free from a learning curve or
restrictions.
- Network-oriented: all content must be Web-addressable.
- Social: stresses transparency (to access), diversity (in content and
community members) and openness (to structure)
- Emergence: must provide approaches that detect and leverage the collective
wisdom of the community.
AIIM has developed an Enterprise 2.0 training course in best practices
for using Web 2.0 technologies to improve collaboration and knowledge management
within an enterprise. This vendor neutral training program was developed by AIIM
based on learning objectives defined by an advisory panel consisting of some of
the industry's foremost thinkers on Enterprise 2.0. For more information visit
www.aiim.org/training
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