When Social Meets Business Real Work Gets Done

How do Systems of Engagement support business processes? What types of activities are ripe for transformation by the adoption of social business technologies? This white paper series, authored by Dr. Andrew McAfee explores the implementation of social technologies in three key areas: Connecting Sales and Marketing, Fostering Innovation, and enabling Enterprise Q&A.

Connecting Sales and Marketing

Connecting Sales and Marketing

Fostering Innovation

Fostering Innovation

Enterprise Q&A

Enterprise Q&A

To download any or all of the McAfee white papers:

The white papers highlight three essential use cases:

  • Connecting Sales and Marketing: adopting the business infrastructure to help sales and marketing teams work well together
  • Fostering Innovation: using technology to support the involvement of people in a more open innovation process
  • Enterprise Q&A: the capability to let people ask questions broadly across an organization and answer the questions of others.

This white paper series was the result of a Task Force of AIIM members, working with Dr. Andrew McAfee. The AIIM Task Force on Social Business and Innovation explored the concept of Systems of Engagement and surveyed members of the AIIM community. The results revealed specific business problems that are successfully addressed by adopting Systems of Engagement for better communication, innovation and sharing of knowledge. To read the full survey, download the AIIM Industry Watch: Social Business Systems – Success Factors for Enterprise 2.0 Application. Register to view the recorded seminar with Andrew McAfee "When Social Meets Business".

The concepts of Systems of Engagement and Systems of Record and their impact on information professionals was introduced by the AIIM Task Force on the Future of Enterprise IT, headed by Geoffrey Moore. This research, that explored the emergence of Systems of Engagement and its co-existence with traditional Systems of Records, was published in Systems of Engagement and the Future of Enterprise IT – A Sea Change in Enterprise IT.

About Andrew McAfee

Andrew McAfee is a Principal Research Scientist at the Center for Digital Business, part of the MIT Sloan School of Management in Cambridge, MA. Dr. McAfee is a researcher, writer, and teacher about technology's impact on the world of business. His book, Enterprise 2.0: New Collaborative Tools for your Organization's Toughest Challenges was published in late 2009 by Harvard Business Publishing.

Thank you to our Task Force members:

  • Abbyy
  • Alfresco Logo
  • box
  • EDB ErgoGroup 
  • EMC
  • evoapp 
  • huddle
  • Hyland Software
  •  IBM Logo
  • IGLOO Online Communities logo
  • Iron Mountain
  • Jive Software
  • Microsoft
  • Moxie
  • Newsgator
  • OpenText
  • Oracle Logo
  • PFU a Fujitsu Company
  • Yammer