AIIM Market Intelligence
AIIM Market Intelligence provides neutral and unbiased thought leadership and market research at the intersection of business and technology to spur market understanding and growth.
Our Market Intelligence research takes many forms:
Market IQ
(Intelligence Quarterly - Extensive research
on high level business/technology topics)
White Papers (Targeted research and thought leadership)
AIIM's View On (Editorial and positioning of individual ECM topics)
Recent Press
Download the
AIIM Market IQ on Findability: The Art and Science of Making Content Easy to Find.
Is Your Organization Searching or Finding? In AIIM's
new Market IQ on Findability 82% report that their experience with
“consumer Web” has created demand for improved enterprise findability.
“The consumer-facing Web has a number of clear guidelines for success in
Findability such as the impact on revenue, costs, and marketing,” states
AIIM Director Dan Keldsen. “Sales and increased revenue are the main
measures of success and are easily quantified. Other examples include:
shortened customer support resolution times; increased trials of
subscription services, and conversions of trials to full purchases. In the
enterprise, Findability success is more difficult to come by, primarily
because hardly anyone is measuring it.”
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Who is Market Intelligence?
The AIIM Market Intelligence division is lead by Carl Frappaolo (blog: TakingAIIM)
and Dan Keldsen (blog: BizTechTalk).
Together, Frappaolo and Keldsen have over 35 years of experience in the
information management industry and have:
- Consulted with the who’s who of corporate America and international clients
- Been vocal proponents of ECM
- Introduced thousands to the powerful business
alternatives enabled through e-based communication
- Authored hundreds of articles, white papers, market
reports and books on the business and technical sides of information
management
- Educated hundreds through leading seminars, conferences and keynote addresses