Business take-up of Enterprise 2.0 has doubled in the last year, according to ECM industry researcher AIIM
Silver Spring, MD – June 30, 2009 – Business take-up of
Enterprise 2.0 has doubled in the last year, according to ECM industry
researcher AIIM. There has been a dramatic increase in the understanding of how
Web 2.0 technologies such as wikis, blogs, forums and social networks can be
used to improve business collaboration and knowledge sharing.
In a survey conducted with 789 individuals, AIIM found that more than 50% of
knowledge workers consider Enterprise 2.0 to be “important” or “very important”
to their business goals and success. Only 17% admitted that they have no idea
what it is, compared to 40% at the start of 2008. A quarter of organizations are
actually rolling out Enterprise 2.0 tools across all departments, up from 12% in
the previous survey.
Within the 650 organizations polled, the main business drivers to adopt
Enterprise 2.0 technologies are knowledge-sharing, collaboration and
responsiveness, and the biggest impediments are lack of understanding, corporate
culture and cost. As would be expected from the cross-over between personal use
and business use, AIIM found that the primary drive is coming from users not
management, and that IT staff are the leaders for adoption. Users projected an
increased spend on Enterprise 2.0 products over the next 12 months, and are
looking to their ECM suite providers as the most likely source of integrated
infrastructure platforms.
Doug Miles, Head of Market Intelligence at AIIM comments, “What we saw in our
original survey was that the early adopters were achieving real business value,
transforming the way their organizations share information, encourage
contribution and work together as productive project teams. This new survey
confirms that the competitive edge set by the early adopters is robust, and that
it is now time for the early majority to get on board. Collaboration platforms
in particular are being driven by knowledge sharing initiatives, as well as
faster project completions, savings in travel costs, and green policies.”
Other findings of the report, which compares personal use and business use of
social media sites such as YouTube, Facebook, LinkedIn and Twitter,
include:
• LinkedIn is twice as popular as FaceBook for business
networking, and 68% think that professional networking on the web is vital to
career progression.
• 27% of people aged 18-30 consider Twitter is an
important rapid-feedback tool for business. Only 7% of those over 45
agree.
• 71% of respondents agree that it is easier to locate
“knowledge” on the web than to find it within their internal systems.
The AIIM research report is entitled “Collaboration and Enterprise 2.0: work
meets play or the future of business?” Part of the AIIM Industry Watch series,
the report is free to download
from the AIIM website. It is underwritten by Allyis, Ektron, EMC Corporation
and Oracle.
About the research
The survey was taken by 789 individual members of the
AIIM community between May 11th and May 26th, 2009, using a Web-based tool.
Invitations to take the survey were sent via e-mail to a selection of the 65,000
community members.
About AIIM
AIIM (www.aiim.org) is the
community that provides education, research, and best practices to help
organizations find, control, and optimize their information. For over 60 years,
AIIM has been the leading non-profit organization focused on helping users to
understand the challenges associated with managing documents, content, records,
and business processes. Today, AIIM is international in scope, independent,
implementation-focused, and, as the representative of the entire enterprise
content management (ECM) industry - including users, suppliers, and the channel
- acts as the industry's intermediary.
About Allyis
Allyis views collaboration solutions as foundational
platforms that are instrumental in supporting business operations. We work with
clients to develop solutions that incorporate Enterprise 2.0 tools and
technologies such as blogs, wikis, tagging and profiling to help drive
collaboration, build community, foster knowledge-sharing, streamline work
processes and empower decision making.
About Ektron
Founded in 1998, Ektron is committed to providing
revolutionary, scalable Web content management and authoring solutions. From
enterprise level deployments to single sites, CMS400.NET ships with a wide array
of functionality, including social networking, Web 2.0, SEO and synchronization
tools. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer
implementations worldwide, including LG, Sony and Johnson & Johnson. For
more information, visit: www.ektron.com
About EMC Corporation
EMC Corporation is the world’s leading developer and
provider of information infrastructure technology and solutions that enable
organizations of all sizes to transform the way they compete and create value
from their information. The EMC Documentum family of enterprise content
management solutions provides a comprehensive, fully-unified software platform
to manage and leverage content in a cost-effective, controlled manner, providing
secured access and re-use across the enterprise.
About Oracle
Oracle (NASDAQ: ORCL) is the world's largest business
software company. For more information about Oracle, please visit our Web site
at http://www.oracle.com.
For more information, contact:
Doug Miles
Director, Market
Intelligence
+44.1905.727600
dmiles@aiim.org