When Social Meets Business Real Work Gets Done - Fostering Innovation

Jan 23, 2012

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Open innovation delivers beneficial changes to both internal processes and external products, and is meeting the expectations of its sponsors. Open innovation helped realize major changes to the internal processes of 48% of responders and to the external offerings of 34% of responders.

This white paper, one of a three-part series authored by Dr. Andrew McAfee, explores the implementation of social technologies in Fostering Innovation. Fostering Innovation by using open approaches lets more people – inside and outside of the organization – become involved in formulating and refining new products and services. Our research reveals that open innovation is working for its practitioners, bringing beneficial changes to internal processes and external products, and is meeting the expectations of its sponsors.

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