Five Reasons You Need a Company Managed Social CRM Platform
Social CRM is starting to catch the attention of many companies who want to use social networking to engage their customers. Much of this interest focuses on how companies should engage with customers on public social networks like Facebook and Twitter. But there is much more to Social CRM than Facebook and Twitter.
In this paper, we will consider what Social CRM is, and identify five reasons why companies should consider also having their own Social CRM platform – not to replace their presence on Facebook and Twitter, but to complement it.