Big Data and Content Analytics: measuring the ROI
In this research report we take a “Big Data meets Big Content” approach, recording how users see the potential benefits of big data analytics involving both structured (transactional) and unstructured (text-based) content. We explore the most popular content-based applications, and measure the ROI that early adopters are achieving, as well as the issues they have faced. We also include a list of recommendations and a glossary of terms.
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