Every 18 months, QuickLogic conducts an organization-wide survey with its globally dispersed workforce, one goal of which is to understand how well the company is communicating internally. Every employee evaluates both management and the company as a whole, and provides input on issues like whether or not the company is headed in the right direction. The survey is also used as a way of determining if employees believe in the company and understand the direction it is heading.

“It became very clear that the farther you moved from headquarters, the less connected people felt with the company; they were less likely to understand the company messaging or what direction the company was headed in,” said Paul Karazuba, Senior Marketing Manager of QuickLogic “Our Vice President of HR and Development calls it the ‘tyranny of distance,’ and it made us decide that we really needed to do something.  Obviously conference calls and company-wide meetings that are archived somewhere on the internet are simply not working.”

This realization became an inflection point for QuickLogic; they wanted to change the way they communicated as a company, and they needed to find the right tool to make that possible. QuickLogic decided they needed