Transactional content comes in many forms, from many places - supplier invoices, loan applications, test data, sales contracts, each with specific data collected for a specific purpose. Each that could be tied to and trigger a backend process. Yet, this information once used for its initial purpose, is often overlooked for additional use. Referred to as dark data, the result is a lost value in the information captured. Bringing this dark data to light to connect transactional and textual data improves business intelligence.
In this paper, we propose that organizations can enhance information value and operational processes by connecting transactional and textual data. In addition, exposing dark data increases information findability and becomes a catalyst for automated information sharing.