It’s not science fiction. These return-oninvestment-
rich human proxies really
can collect, sort, and analyze data 24/7
without calling in sick.
You can’t survive, much less thrive, unless you are one step ahead of the
tools that are creating efficiencies in the workplace and driving the market.
And the business tool that you absolutely need to succeed is knowledge: facts,
figures, statistics, and just about any kind of content you can envision. In
today’s world, what you know is finally just as important as who you know. And
everything relating to that information— where you find it, how you retrieve it,
and how fast you’re able to make sense of it and spin it back out to your
advantage—is key to staking claim to your piece of the competitive landscape.
In this roller-coaster market, all companies are trying to do more with less.
That usually means valued employees are taking on more than their share—for less
than they think they are worth. But what if you really could increase “output”
without negatively impacting your human capital?
Intelligent software agents are virtual extensions of your staff. They can do
much that a human can do to interact with information that resides on Web pages,
in databases, in emails, in PDF documents, or virtually any Extensible Markup
Language (XML) source. And they can do it faster, cheaper, and more efficiently
than humans any hour or day of the week.
Training required—but no programming
Intelligent agents
do not require any programming, although they do require “training.” They must
be taught, for example, to monitor, garner, integrate, and/or mashup disparate
information sources of dynamic content according to your needs. A retailer, for
example, might employ agents to extract inventory and pricing data for products
from competitor sites to either modify or add conviction to its own pricing and
sales strategy.
Information can be, literally, just a mouse-click away
The complicated part of the process is a series of behind-the-scenes
algorithms that the end user never has to deal with. All you do to “train” an
agent is point and click.
Mouse clicks are then translated into optimized code that is more efficient
and robust than human-produced code. Once “trained” to locate and compile
information, intelligent agents are able to “fetch”—navigate and retrieve
content and/ or specific elements as needed; “process”— discover changes in data
and/or filter for keywords; and “deliver” results—information goes directly to
the user via email, database, custom XML, and more.
How far agents interact with content is totally up to the end user.
Are you collecting information for a “one-up” report? Are you interested in
tracking data over the long haul? Do you need broad content or specific
statistics? The bottom line is that intelligent agents can work for you 24/7,
365, enabling your human employees to focus on what they do best, leaving it to
these agents to mine and compile critical data and make it ready for use on
demand.
Get back to the job at hand while these guys mind the store
Intelligent agents don’t take vacation days. They don’t get sick. They don’t
sleep. While your human employees get to focus on core responsibilities and go
home to their families, your “agents” remain on the job. Train them to monitor
and mine lots of information and deliver it back to you—when you need it. And,
with a clearly defined “job description,” and when properly trained and
employed, intelligent agents can deliver a tremendous return on investment.
Want to learn more? You can take a closer look at intelligent agents right
now by using two knowledge management tools you already know and use on a daily
basis: your Web browser and the Internet.
Bruce Molloy is the chief
executive officer of Connotate
Technologies
, a Web consultancy. He can be reached at (732)
296-8844.