Identifying Meaningful metrics for ECM success by , for

ECM

Blog Entry

One of the hottest topics of debate around the C3 Associates offices is about what constitutes a meaningful measure of ECM success (it's these kinds of conversations that make us all very po... read more

Thoughts on Automation of your Social Experience by , for

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"A positive customer experience can create a brand advocate who shares the experience with their network of family and friends. And it’s not just the network effect; studies show... read more

Measuring an Employee's Influence Is Not So Simple by , for

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I've been asked a dozen times to  spend more time on Salesforce, our company's current CRM platform, and using its social utility, Chatter, to socialize with the extended sales and... read more

Measuring Influence Is Hard by , for

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"The problem with measuring social media through last-click attribution is that social channels tend to engage people at the top of the sales funnel rather than right before they buy.&q... read more

It's time to seriously think about what we're measuring by , for

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One of the lessons from the last Enterprise 2.0 conference was the new focus on metrics and business processes. The reason is quite simple : many of enterprise 2.0 successful early adopters star... read more

Measurement Matters - And the Important Measures May Not be What You Think by , for

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For this week's blog post I was going to provide my perspective on the recently completed AIIM show but there are already so many excellent summaries out there I'm not sure what more I c... read more