Thoughts on Automation of your Social Experience by , for

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"A positive customer experience can create a brand advocate who shares the experience with their network of family and friends. And it’s not just the network effect; studies show... read more

Measuring an Employee's Influence Is Not So Simple by , for

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I've been asked a dozen times to  spend more time on Salesforce, our company's current CRM platform, and using its social utility, Chatter, to socialize with the extended sales and... read more

Measuring Influence Is Hard by , for

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"The problem with measuring social media through last-click attribution is that social channels tend to engage people at the top of the sales funnel rather than right before they buy.&q... read more