Marketing

What people are looking for in a CMS/WCM solution today - Changing world of WCM/ CMS solutions! by , for

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I am seeing a change in the way CMS solutions are being conceptualized and are being implemented. Some of the key observations from my experiences with customers, partners and consumers:... read more

Communication Without Litigation, an AIIM 2013 Preview by , for

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Okay, so your organization has incorporated retention rules against e-mails based on the content that each contains. You now retain them in a secure and well managed archive where you can retrie... read more

Non-Records Books for Records Managers: “Glock: the Rise of America’s Gun” by , for

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Mr. Bryant Duhon and I have begun an informal list of non-records books for records managers. The scope is indeterminate at this time (translation: we have a lot of freedom). To inaugurate the b... read more

Excuse Me - I am Serious About ECM by , for

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Apparently, my rant about marketing ploysI will no longer tolerate was written one day too soon. I left out the “when you’re ready for a big-boy bike” technique. I had a call f... read more

Scenes From A SharePoint Installation Process by , for

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  Microsoft has done some brilliant marketing around SharePoint, they’ve managed to manipulate the very software approval process at many large organizations. To say “Bravo!... read more

Advertising for Intranets by , for

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"We felt like, well, the ad had nothing to do with the search. Why would we show it? It's distracting." - Sergey Brin I've been reading an outdated retro book ab... read more

Death of a Trade Show by , for

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  I've never actually planned a trade show. I've never assembled an email blast or followed up with a courtesy voicemail in the wake of a direct mailing. I have never actively c... read more

Internal SharePoint Marketing -- Tipping the Balance towards Power Users by , for

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Of all the interviews conducted for an ongoing SharePoint Reality Series in KMWorld, one of the simplest and most compelling ingredients of a successful deployment is put forth by EPC Group's Errin... read more

The dawn of service economy by , for

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Reading Josh Bernoff and Ted Schadler's "Empowered" inspired me two conclusions : - marketing is being replaced by service. - to be able to deliver a customized service to... read more

WORM=Repurposing by , for

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I know, those of you have been around for a while must be thinking, “Bob have gone crazy! WORM means Write Once Read Many.” You are correct, is certain instances, when talking about... read more