Blog Entries By Ethan Yarbrough

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Motivating Content Sharing in Business: Focus on Cultural and Filter Failures

Your employees have a lot of knowledge in their heads. You want to extract it and turn it into a shared resource for the company. So you set up social tools like blogs and wikis and podcasting to g... read more

The Goal's the Thing: Technology Is a Means Not an End

What is the intersection between new, social technologies and the established practice of internal communications? Why discuss technology with internal communications people? I will be speaking to ... read more

Make Content Consumption Social To Deliver More Organizational Value

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Making the discovery of relevant content easier and more efficient is one of the potential business benefits of Enterprise 2.0 systems. It's good for the company if employees can more quickly find ... read more

Enterprise 2.0 Strategy: Build Relationships First, Build Technology Later

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The Challenge of Internal Communications I recently joined a local roundtable group here in Seattle made up of business leaders focused on the challenges of internal business communications. ... read more

Why Henry Ford Would Want You to Podcast

UPDATE: Thanks to what I can only assume is the magic of Google alerts, Paolo Tosolini contacted me after seeing this post. He wanted to share this Microsoft white paper reviewing the ROI of Buildi... read more

Let Strongest Need Drive Development of Social Business Communities

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Consider this: who should drive the formation of social business communities within your company? Who should be responsible for promoting communities and nurturing them and cultivating the connecti... read more

Employee Engagement Should Be a Social Business Goal

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I am convinced that social business technology can be a major part of a company’s efforts to increase employee engagement. The connections seem very clear to me. 4 Key Engagement Principles... read more

Can Collaboration and Compliance Co-exist? Key Takeaways from AIIM Webinar

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We live in an interesting time. The culture around content creation is growing more open, more free. But compliance requirements are not. Thanks to social media, blogs, wikis, discussion forums... read more

Is There Really A Social Business Imperative?

I have a lot of random thoughts going through my mind this week. I think they are somehow connected. First: The Social Business Imperative I’m hearing this concept and even this specific ph... read more

Make It Work: One Key to Enterprise 2.0 Adoption

For all the success of individual technologies, the array of technology in a person’s life can be daunting. Increasingly, individuals choose products and services that are highly-personalized, focu... read more

Apply Enterprise 2.0 to Business Processes to Reveal Its Value

In June I attended the Enterprise 2.0 Conference in Boston. At the time, I reported on my company blog that, finally, the conversation among the E2.0 kool-aid drinkers at the conference was getting... read more

Is Introduction of Enterprise 2.0 an Objective or Subjective Process?

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Don’t believe me. Unless you do believe me. Make up your own mind. That’s how I’ll be starting my presentation this Friday, October 15th, when I’ll be speaking at SharePoint Palooza here in Sea... read more

Enterprise 2.0 Failure: My Story

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The consulting firm Booz | Allen | Hamilton gets a lot of well deserved attention for their use of Enterprise 2.0 to extend the usefulness of their intranet, Hello.bah. They're mainstays at the Ent... read more

4 Keys to Enterprise 2.0 Success

Simple wins.  Oscar Berg explores this concept in his latest Enterprise 2.0 Community blog post “How to Design for Adoption”. Oscar makes the point that the introduction of Enterprise 2.0 tools... read more

5 Reasons to Do Social Media Inside the Enterprise

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What are 5 Reasons a company should employ social media tools behind their firewall? That was the question I used to frame my remarks at the Microsoft Alumni Network/Social Media Club Seattle s... read more

Email and Posters Still Outrank Social Media As a Communication Tool. Are You OK With That?

Here’s a funny comment that showed up in my Twitter stream today. From @devpatnaik:   25 yrs ago, there was a push to make hospitals work like businesses. Now they work like businesses...from 2... read more

Enterprise 2.0: No More Silos? Or New Silos?

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The Importance of Diversity to Innovation “OK, next question,” said the interviewer across the conference table from me. She’s an HR executive and I’m participating in her survey of business le... read more

Who Should Decide If Your Organization Needs Enterprise 2.0? Hint: Not the Boss

Dan Keldsen said it best and I’ve quoted him before: "a lot of organizations don’t think they need to improve collaboration because work still gets done, it just doesn’t get done very well." Th... read more

Email's Role in an Enterprise 2.0 Environment: Signal Not Source

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Is Enterprise 2.0 an evolution of business or a revolution? If I had to be pinned down to an answer, I’d say “evolution”. Or to be more accurate: it's a revolutionary idea that I think will emerge ... read more

Employee Trust and Advocacy: The By-products of the Social Business

Building trust with employees is hard. I’m speaking from specific experience. Once upon a time the Great Recession stepped on my business and my partners and I had to make financial choices tha... read more