Blog Entries By Bertrand Duperrin

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Enterprise 2.0 is a journey, not a big jump

Yesterday evening, Oscar Berg wrote a great post about socializing business processes, giving four reasons why organizations should care about that. I've been working on a similar post for a few da... read more

As social toolsl remove constraints, businesses should remove the rules that came with the constraints

I'd like to share a few thoughts that made me get interested in social software years ago and are still relevant today for businesses that, although convinced of the potential of enterprise social ... read more

One enterprise 2.0 but many different levers

One the first questions that is raised in any enterprise 2.0 project is to know who to rely on to spread the change across the organization. The fact is there is not one but many kind of people to ... read more

The dawn of service economy

Reading Josh Bernoff and Ted Schadler's "Empowered" inspired me two conclusions : - marketing is being replaced by service. - to be able to deliver a customized service to customers and eve... read more

In the Enterprise 2.0, maybe "2.0" is what matters the less

How can we recognize an enterprise 2.0 and say "they did it, they're an example to follow" ? Of course, when most of the employees use social media to communicate, collaborate and self organize... read more

Is anyone missing on the E20 boat ?

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There's a consensus on the fact any enterprise 2.0 project has to involve people from many fields in the company : HR, innovation, legal, IT, communication, even line managers and C-level people. I... read more

People as a service ?

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In one of my former posts I suggested that we may have been wrong trying to socialize people while their primary need was to be able to easily socialize information first and, then only, interact a... read more

Organizational silos start in our minds

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Silos are at the same time a problem enterprise 2.0 tries to solve and one of the reasons it's often hard to implement. Fighting agains silos is, of course, a tough and long battle but the more res... read more

What about socializing business information instead of people ?

When employees have to tell why they don't adopt enterprise 2.0 as easily as expected, one of the most common explaination is : "too many tools, too much information, we focus on what's core to our... read more

Must we stop using the social networking analogy to explain enterprise 2.0 ?

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Enterprise 2.0 is a set of technologies, management and business practices, HR and legal framework that can be used for many purposes what makes it hard to say exactly what it is in a few words. It... read more

It's time to seriously think about what we're measuring

One of the lessons from the last Enterprise 2.0 conference was the new focus on metrics and business processes. The reason is quite simple : many of enterprise 2.0 successful early adopters started... read more

Enterprise 2.0 at the crossroads : when enthusiasm meets rationalism

In my last post I pointed at the fact employees could not be considered as normal people since they operate in a rationalized and constrained context that prevent them for being in the worplace the... read more

It's about people...but employees are special people

One of the most common thing we can hear about enterprise 2.0 is that "it's about people". Despite that's the undisputable truth, this idea may sometimes be misleading when it has to be turned into... read more

Enterprise 2.0 : selling fun to people who need it but won't buy it

Last week, Oscar Berg wrote a great post on the impact of enterprise 2.0 on fun in the workplace. I can't agree more with Oscar's thoughts : for having worked in such environments for a couple of y... read more

Corporate Intranets should not be built as advertising spaces

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Despite I'm convinced that Enterprise 2.0 is about people and not technology, it does not mean that technology is neutral. The way it's conceived and implemented can either be a catalyst or an inhi... read more

Inspiration from the Past for Enterprise 2.0

We often say that enterprise 2.0 is the natural evolution from models inherited from Taylor's old industrial world to new models that fit the information era. As obvious as the need for change is, ... read more

Disruptive Idea: Should Businesses Unify Their Social Networks?

I recently heard someone saying that businesses must unify their social networks. They meant that a business should use one, and only one, social network for every business purpose. It was, of cour... read more

The enterprise as it should have always been

It's been a long time on the scale of Internet time since Andrew McAfee coined “Enterprise 2.0.” As with any new thing, organizations needed to know what it was about in order to understand its pot... read more