Blog Entries By John Brunswick

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Gamification in the Enterprise - 3 Key Considerations

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Gamificiton.  You cannot seem to read anything around the commercial social web and user adoption without running into it.  It's hot in the commercial space - and for good reason. What about the en... read more

Your Personal E2.0 Fitness and Adoption

Will your latest shake weight end up in a corner with the ab roller that you purchased 10 years ago? In the world of Enterprise 2.0 we have a plethora of tools that we can employ to support our... read more

E2 Adoption Success in a Toy Store

Last week I had an intense realization around the fate of E2 adoption - in a toy store. Upon entering the store, my adult facade fell away and I stood wide-eyed, glancing in anticipation at all... read more

Darwinistic Information Management - Native Work Habits vs Reality of Systems

Coffee cups hold tremendous insight into information management (besides holding my favorite beverage).  While cleaning my office desk last week I had a revelation about how we manage our physical ... read more

Age Gap Fallacy and Social Networking - The "Perspective Gap" Impacts Enterprise 2.0 Adoption

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"How many people here are on Linkedin?" I asked a group of business professionals to whom I was speaking about enterprise social networking.  Everyone in the group raised their hands and I felt con... read more

E2.0 Adoption Strategy - "Hidden" Influencers

Over dinner a friend was sharing details of a new startup his acquaintances were launching.  As he told me more about the end users and their experience it dawned on me that the success of this sta... read more

Search Usability Part II - Why Search and Tasty are Similar

Much like "tasty", search is a term that broadly describes the act or capability to locate information. Much like tasty, it can be fulfilled through a variety of means. Some people enjoy steak, oth... read more

Overlapping Social Networks in your Enterprise? Strategies to Understand and Govern

After months of effort, you have finally convinced your organization of the value of social networking at the enterprise level. Executives and management are bought in, a deployment is almost in pr... read more

5 Surprisingly Good Benefits of Corporate Blogs

When someone first thinks of corporate blogs an image of large organizations pushing their good and services springs to mind.  Counter to this initial perception, this has not been the case.  The w... read more

OldSpice your Innovation - Dangers of Status Quo E2.0

"What are people in our industry doing with the technology?" is one of the most frequently asked questions received during customer visits while showcasing E2.0 technologies.  At first glance this ... read more

Decline of Web 2.0 Pure Plays - Power of Low Friction Interaction

There is no doubt that the social web has become a staple of modern society.  With this maturity comes change.  Just as the automobile industry underwent massive consolidation once some common prac... read more

Your Most Familiar Processes - Rethink before using E2.0

There are a mountain of applications that can automate, store and catalog almost anything that are available over the web with a simple signup.  As technologists we are hard pressed not to use them... read more

Reality Check - Email is Dead?

There has been a ton of debate recently about new technologies displacing email as the defacto form of communication.  Is the demise of email sitting just over the horizon?   In a recent Th... read more

Does the Social Web Benefit any Organization? Absolutely - If they are Smart

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Can any organization, regardless of their business vertical, benefit from the adoption of social technologies? Absolutely. Peter Evans-Greenwood recently authored a thought-provoking post entit... read more

Be an Effective E2.0 Architect - Know your Inhabitants

A friend of mine is an architect who designs homes.  His design process begins by gaining an understand of the daily activities of the inhabitants.  From the characteristics and activities he is ab... read more

Sensei of E2.0 - Quantifiable Benefits of Evangelism

How much impact is made when an organization engages an E2.0 evangelist?  Just as martial art's practitioners can kick and punch without a sensei, organizations can carry on with their collaborativ... read more

Search Usability - Why Lance Armstrong doesn't ride a Mountain Bike

Would Lance Armstrong use a mountain bike to race in the Tour De France?  Of course not.  Why do we try to do the same with search in our enterprise? When it comes to enterprise search most imp... read more

How Personalization Created Twelve Seasons and What that means to E2.0

"There are twelve seasons," exclaimed my colleague during a chat about personalization experiences in retail. "What?" I replied, to which he responded, "with companies leveraging powerful logistics... read more

Where are Implicit Connections and Business Intelligence for Unstructured Communication?

Even with some level of unified communications, we spend a frustratingly large amount of time tracking down materials related to conversations, accounts and projects that we are working on. We may ... read more

Why Plantronics "How we Work" Study is Incomplete

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Plantronics recently released a study entitled "How we work - Communication Trends of Business Professionals". The report highlights statistics around collaborative functions like voice, conferenci... read more

5 Lessons for Enterprise 2.0 Success from Digg, Reddit and Slashdot

Are we missing one of the most important parts of Web 2.0 in our enterprises?  The public web's innovative creations are often evaluated for inclusion into the Enterprise web from a technical and c... read more

Want to Improve E2.0 Adoption? Get Serious about Basic Usability

For people who fly regularly, automated check-in kiosks offer them an expedient, painless way to check-in - or do they?  When checking in for a recent flight I was prompted twice on the kiosk inter... read more

Retro Enterprise 2.0 - Email Lists + Platform + Governance

Want to find excellent examples of Enterprise 2.0?  Turn back the clock and focus on one of the most commonly used communications mechanisms in your organization - email.  Mailing lists are not fla... read more

Social Onboarding Dashboard - 5 Tips to Enable and Retain Talent

Want to attract, enable and retain top talent in your organization?  Most organizations provide new employees with some form of static welcome / quick-start material.  Some of the more innovative o... read more

Enterprise Social Graphs - Techniques to Avoid Disruption and Maximize Value

There is a common misconception that enabling social activity graphs within corporate communities will somehow save us from information overload, exposing only relevant information to help get our ... read more

Ultimate Context - Social Business Processes

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In the absence of context, Enterprise 2.0 is often a "technology in search of a problem".  Enterprise 2.0 is infinitely more effective when delivered in the context of business processes. So - ... read more

Three Rules of Zero Calorie Donuts - "Unregulated Collaboration with Built-in Governance"

Is it possible to enjoy eating fried dough, glazed with sugar, without consuming any calories?  What if it was possible to enjoy all of the benefits of Enterprise 2.0, instant ad-hoc collaboration,... read more

Enterprise 2.0 Implementations Limit Collaborative ROI

Enterprise 2.0 implementations are limiting our collaborative efforts. E2.0 has brought social and collaborative computing to organizations in an effort support knowledge work and innovation, but b... read more

McKinsey's Technology Enabled Business Trends - New KPI Strategy?

There is promising news in the ROI justification department for collaborative technologies.  In Clouds, big data, and smart assets: Ten tech-enabled business trends to watch McKinsey revisits some ... read more

Enterprise Social Graph - Automate Personalized Knowledge Base Creation

Coporate knowledge bases offer significant value. Unfortunately, creating an maintaining such a knowledge store carries overhead, growing proportionally to the size of an organization. Furthermore,... read more

Silver Bullet - Real Social Networking Enterprise Value

Ubiquitous, contextual expertise location aligned with user's daily activities provides quantifiable value to businesses.  In the endless quest for Enterprise 2.0 measurable value this is a silver ... read more

Stop Making People use E2.0 - Get Perspective

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According to many, "resistance to change" is the biggest factor inhibiting the adoption of E2.0.  This is not the case.  The biggest inhibitor to the adoption of E2.0 technologies is when organizat... read more

Can Social Networking Enforce Content Governance?

The chasm separating excitement levels around social networking and governance could not be wider. Governance has never been, and will never be a fun topic. It is something that is necessary like w... read more

Slash E2.0 Management Costs - Be like an LDAP Service

Corporate LDAP services should serve as a reference for E2.0 deployments.  For better or worse, many E2.0 technologies are quick to install, configure and deploy.  This often leads to multiple inst... read more

Conquering Enterprise Information Overload with E2.0

We generate massive amounts of content within our organizations. The pace of this production will only continue to increase - forcing us to devote huge amounts of time searching, cataloging and sav... read more

You Don't Want Facebook for the Enterprise

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Facebook has no place in the enterprise. As enterprise social technologies first arrived in the workplace they needed a way to express what they did. At that time the most direct analogy was to exc... read more

Portals - Good to Great using Qualitative Analytics

User's interactions are not clinical. What does this mean? As much as computing's beloved ones and zeros can create amazing online solutions, they fall short of being able to accurately express how... read more

For an Effective Intranet: Throw Out the Corporate Home Page

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Relevancy is value. In a world where projects are justified through ROI analysis it is odd that most of today's corporate intranet "Home Pages" consistently supply users with an exceptionally high ... read more