Social Business Monitoring
Social Business Community Wiki
A part of the Social Business Roadmap Wiki Discussion Series
Monitoring is when initially the organization should spend time listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well.
Examples of Monitoring
Case Studies
References