Social Business Monitoring

Social Business Community Wiki

Community Topic(s): Social Business

Keywords: socialbusiness, roadmap, monitoring

A part of the Social Business Roadmap Wiki Discussion Series

Monitoring is when initially the organization should spend time listening to the conversations taking place in and around a particular tool to get a sense of the nature of the tool, the content of the conversations, the target audiences, and who the leading participants are. This is perhaps more visible in externally focused processes but is important for internal ones as well.

Examples of Monitoring

Case Studies

References


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