Consumer sites like Twitter and Facebook initially exposed organizations to the potential benefit of using social technologies as listening posts to the market. Organizations are now beginning to understand that true "Systems of Engagement" mean more than just this public veneer; true "Systems of Engagement" mean embedding social technologies in the very nature of how an organization operates.
Your Mandate - Make the Business Social
Integrate social technologies into processes rather than create stand-alone social networks. Connect internal and external stakeholders to tap into unexpected sources of knowledge.