"Big Data" is a top issue for CIOs that really reflects a more fundamental challenge for the business -- "How do I help my organization become analytics-driven in order to reduce costs, increase revenues and improve competitiveness?" Or more simply, "how do I extract value from all this information I am accumulating?"
Your Mandate - Mine Big Content
Find insights and value in massive aggregations of unstructured information and explore what big data will mean for information professionals. A key reason why it is important to be knowledgeable about "big data" is that these analytic tools are breaking down the walls between structured and unstructured information, a distinction upon which much of our past value proposition was based.